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https://dspace.univ-ouargla.dz/jspui/handle/123456789/21532
Title: | خصوصية الهوية الثقافية في الإشهار التلفزيوني |
Authors: | أمال رقيبة |
Keywords: | culture identity cultural identity television advertising |
Issue Date: | 29-Sep-2019 |
Series/Report no.: | V 11 N°3. Sept 2019 (39); |
Abstract: | In this study, we will attempt to determine the importance of taking into account the cultural specificities of societies and the use of cultural identity in television advertising contents presented continuously, in order to highlight the need to attend the cultural intimacy of societies in light of the reality variables oscillating between originality and contemporary. |
Description: | Revue des Sciences Sociales et Humaines |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/21532 |
ISSN: | 2170-1121 |
Appears in Collections: | numéro 39 SSH V11 N3 2019 |
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