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https://dspace.univ-ouargla.dz/jspui/handle/123456789/22972
Title: | Impact of Customer Relationship Management on Customer Retention at Private Medical Clinics in Algeria |
Other Titles: | An Empirical Study |
Keywords: | Customer Relationship management Trust Retention Private Clinics |
Issue Date: | 31-Dec-2019 |
Series/Report no.: | numéro 15 N2 2019; |
Abstract: | Main purpose of the study is examining the relationship between customer relationship management (CRM) and customer satisfaction and customer retention. A sample of 118 customers was surveyed from three private clinics in Algeria. Simple linear regression analysis were used to test the hypothesis and analyzed the data. The results indicated that customer relationship management; customer trust have significant positive impacts on customer retention at private medical clinics. The customer relationship management was also found to have significant impact on customer trust. Finally, based on research results, a number of recommendations were introduced to CRM managers. |
Description: | Algerian business performance review |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/22972 |
ISSN: | 1938-2170 |
Appears in Collections: | numéro 16 2019 V8 n2 |
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