Integrated marketing communication( IMC) in the field of tourism

Abstract

This study deals with the theme of "Integrated marketing communication between the target tourist and the marketing mechanisms used in the content of the SDAT 2030", it's a research that attempts to identify integrated marketing communication as part of the national plan for a more effective promotion of tourism. As a result of the above, the study used a descriptive method to describe the economic content, using a sample of SDAT 2030 as the analysis model. The study produced a number of results, the most important of which is the importance of modern electronic media and communication technologies, especially websites, to reach target audiences, especially through the details of the page by allocating an angle for tourists, media and professionals. There are also many promotion styles and methods that require efficiency, control and budget in order to be able to apply them effectively