The functional approach to cultural content in the Algerian private satellite channels

Abstract

Media globalization reality imposes a new and distinctive pattern related to the secretion of globalization its effects were reflected on various fields, including media, which was not isolated from the direct or indirect influence in the production of media materials. Differently people on media industry find themselves facing a conflict situation to stop this interference and to preserve componentsof local media. Mainly in specialized journalism context, for instance cultural media which is a project that aims at conserving the cultural identity of society rather than considering it as a commercial media industry. This is reflected in employing cultural shows in Algerian private media that undertook the responsibility of preserving the elements of Algerian cultural identity through shedding light on the most important cultural events. Despite their diversity and dealing with topics related to the Algerian cultural situation.