Please use this identifier to cite or link to this item:
Title: The role of marketing innovation in achieving competitive advantage
Other Titles: Case study of the regional directorate mobilis Ouargla
Authors: خليدة دلهوم
عقيلة بوعزة
Keywords: Innovation
Marketing Mix
Marketing Innovation
Competitive Advantage
Regional Directorate Mobilis
Issue Date: 30-Jun-2020
Series/Report no.: Volume 6, Numéro 1 2020;
Abstract: The purpose of this study is to understand the role of marketing innovation in achieving the competitive advantage of the regional directorate mobilis ouargla. in order to achieve this, the descriptive approach was used in the theoretical aspect ,and in the applied side we used a case study by a distribution of a questionnaire to 37 employees, data collection and analysis of hypotheses was achieved by using the statistical package for social sciences (spss) version 19, the study reached a number of results the most important of which is : the existence of a high level for both dimensions marketing innovation and competitive advantage in this regional directorate , and there is a significant impact of marketing innovation for competitive advantage in the regional directorate "Mobilis
Description: Algerian Studies of Accounting and Financial Review
ISSN: 2437-0215
Appears in Collections:Volume 6, Numéro 1 2020

Files in This Item:
File Description SizeFormat 
A60106.pdf482,7 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.