The Social Representations of Risk Behaviors on Road

Abstract

This study aimed to reveal the content of social representations of risky behaviors on the road, in both sexes, and was adopted in this exploratory approach, using the technique of free association to collect the content of the representation and clarify its central and peripheral elements. The results revealed the existence of gender differences in the content and the way in which social risk behaviors are regularly represented on the road, after comparing the two central cores of both sexes, where the following elements (accident, injury, lack of culture) for men and the following (accident, injury, Death) for women.