Values included in programs directed to women on the MBC1

Abstract

Through this study, the researcher seeks to uncover the values included in television programs on Arab satellite channels through the women’s talk show “Kalam Nawaem” and to try to find out the contents of these values. It relied on the content analysis tool and concluded that the program includes psychological and social values derived from various sources such as education, religion, culture and society, as the primary goal is to direct the behavior of the target group, which is working women, towards liberation, independence, and self-realization through acquiring new values that are in line with the development taking place in Arab societies.