The new paradigmatic investments for giant companiesin the Metaverse field

Abstract

This study examines the most significant investment experiences in the metaverse field for digital giant companies such as Facebook, Roblox, Nvidia and others, which will be discussed in the study. Given that the metaverse is a newborn concept emerging from the rapid technological development and dynamics that have created unconventional digital environments, many specialized digital companies have ventured to invest in such contemporary digital environments. This is due to their growing material ambitions and the intensification of competition based on the principle of who will drive this locomotive of the future in order to control today's generations, whose needs, goals and behaviours are different from those of their predecessors. Consequently, these companies strive to win the bet by offering the best deal at the lowest cost to these contemporary communities, while achieving staggering financial amounts based on the quality of the service provided