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DC Field | Value | Language |
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dc.contributor.author | Daas, Bilel | - |
dc.date.accessioned | 2015-12-09T14:12:52Z | - |
dc.date.available | 2015-12-09T14:12:52Z | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | YA | - |
dc.identifier.uri | http://dspace.univ-ouargla.dz/jspui/handle/123456789/9909 | - |
dc.description | UNIVERSITÉ KASDI MERBAH OUARGLA Faculté des Lettres et des Langues Département de Lettres et Langue Française | en_US |
dc.description.abstract | Résumé Comme tout produit de consommation, un livre peut être choisi en fonctions de sa couverture et ses codes discursifs et non discursifs. Ces deux derniers sont des stratégies et des techniques opérationnelles usées par l’éditeur pour attirer l’attention du lecteur vers le livre et l’inciter vers l’acte d’achat. Donc, notre travail porte sur l’étude de ses stratégies discursives et non discursives dans les couvertures des ouvrages des éditions « Barzakh » année 2014 et le rapport entre elles afin de savoir quelles sont ses stratégies et pour quelles fins sont employées ? Et pour faire cette étude on a fait recours à deux sciences : le vaste domaine de l’analyse de discours et la sémiologie. A la fin de ce travail nous avons affirmé que les stratégies discursives sont comme suit : stratégie de captation, stratégie de légitimation et stratégie de crédibilité. Pour les stratégies non discursives se limitent à : l’image, la typographie et les couleurs.Summary As a product, the book may be chosen by its cover and its discursive and no discursive code. These latter are operational techniques used by the editor to attract the reader and push him to buy it. So, our work is on the study of these discursive and no discursive strategies of the book cover of « Barzakh » editions 2014 and the link between them to know what are these strategies and why are they used? To do this study, we refer two sciences: the large field of analysis to speech and semiotics. At the end of the work, we confirmed that these discursive strategies are as follow: attraction strategy, legitimating strategy and credibility strategy. For the no discursive strategies, they are limited to: Image, typography and the colors. Summary As a product, the book may be chosen by its cover and its discursive and no discursive code. These latter are operational techniques used by the editor to attract the reader and push him to buy it. So, our work is on the study of these discursive and no discursive strategies of the book cover of « Barzakh » editions 2014 and the link between them to know what are these strategies and why are they used? To do this study, we refer two sciences: the large field of analysis to speech and semiotics. At the end of the work, we confirmed that these discursive strategies are as follow: attraction strategy, legitimating strategy and credibility strategy. For the no discursive strategies, they are limited to: Image, typography and the colors. | en_US |
dc.description.sponsorship | Djilah Chafika | en_US |
dc.language.iso | fr | en_US |
dc.relation.ispartofseries | 2015; | - |
dc.subject | Stratégies discursives | en_US |
dc.subject | tratégies non discursives | en_US |
dc.subject | les couvertures des ouvrages | en_US |
dc.subject | Edition « Barzakh | en_US |
dc.subject | L’analyse de discours | en_US |
dc.subject | la sémiologie | en_US |
dc.subject | Discursive strategies | en_US |
dc.subject | no discursive strategies | en_US |
dc.subject | the cover of the book | en_US |
dc.subject | « Barzakh » editions | en_US |
dc.subject | analysis of speech | en_US |
dc.subject | semiotics | en_US |
dc.title | Les stratégies discursives et non discursives dans les couvertures des ouvrages des éditions Barzakh année 2014 | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | Département de Français - Master |
Files in This Item:
File | Description | Size | Format | |
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DAAS_BILEL.pdf | 1,7 MB | Adobe PDF | View/Open |
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