https://dspace.univ-ouargla.dz/jspui/handle/123456789/4001 2026-04-14T23:00:38Z https://dspace.univ-ouargla.dz/jspui/handle/123456789/39991 Titre: The degree to which academic leaders in Algerian universities practice environmentally sustainable functions from the perspective of faculty members Field study of economic and commercial science faculties and management science from certain universities in Algeria Auteur(s): Hanane Razkallah1 Résumé: This study aimed to assess the degree to which academic leaders in Algerian universities practice environmentally sustainable functions from the perspective of faculty members holding administrative and leadership positions. These functions represented teaching, scientific research, administrative and organizational methods, and community service. The research relied on the descriptive analytical approach, where data was collected using a questionnaire directed to a sample of university leaders (N=83) in a number of Algerian universities. The analysis showed variations in the level of practice across different functions. While the level of practices in the teaching and scientific research functions approached the average level, a noticeable decline was observed in the practices of administrative and organizational methods. The community service function was the weakest, as practices related to environmental sustainability appeared significantly behind Description: مجلة الباحث 2025-12-31T00:00:00Z https://dspace.univ-ouargla.dz/jspui/handle/123456789/39988 Titre: An analytical reading of the importance of the public debt-to-GDP ratio in achieving financial sustainability in Algeria Auteur(s): Benmoussa hacene Résumé: This research aims to study and analyze the suitability and accuracy of the public debt-to-GDP ratio. This indicator, frequently used to measure fiscal sustainability, is the subject of ongoing debate among researchers, economists, and academics regarding its application to the Algerian economy. Using a descriptive and analytical approach, a scientific research methodology, we concluded that the public debt-to-GDP ratio is an inaccurate indicator and does not fully reflect the Algerian economy's capacity to achieve fiscal sustainability, for several reasons. It does not take into account the true ratio of public debt. Differences in public debt between countries are explained by their distinct economic, political, and social characteristics. Long-term public debt sustainability also depends on the relationship between economic growth and real interest rates. Furthermore, given that the risks associated with public debt are multifactorial, it is preferable to use more precise indicators Description: مجلة الباحث 2025-12-31T00:00:00Z https://dspace.univ-ouargla.dz/jspui/handle/123456789/39985 Titre: Les déterminants de la demande d’importation de blé en Algérie Auteur(s): Souad BOUCHAKOUR; Abdelhamid AIT TALEB; Ouarda ALOUACHE Résumé: Notwithstanding Algeria's efforts, its wheat imports remain high and continue to increase each year. This trend has inevitable consequences for the state budget and food sovereignty. This article therefore aims to analyse the factors determining the annual volume of wheat imports in Algeria, in order to guide public policy. To this end, a quantitative approach based on econometric analysis was adopted, applying the ARDL model to data covering the period 2000-2023.The results of the study indicate that the factors determining the volume of wheat imports in Algeria, as revealed by the impact analysis, mainly include: GDP per capita, imports of goods and services, the exchange rate, money supply, wheat imports in the previous year, oil prices and, finally, local wheat production. These results reveal that the increase in the standard of living of the Algerian population has a positive impact on soft wheat imports, while most of the national production consists of durum wheat. Thus, the development of soft wheat production is essential to reduce the import bill Description: El-Bahith Review 2025-12-31T00:00:00Z https://dspace.univ-ouargla.dz/jspui/handle/123456789/39983 Titre: Strategic Analysis of Artificial Intelligence Application in Marketing: Amazon as a Model Auteur(s): Bessachi Houda; Bouazza Sabrine; Habbiche Wahiba Résumé: This study aims to provide a strategic analysis of artificial intelligence (AI) applications in digital marketing, using Amazon as a case study of a global leader in this field. The study examines how AI applications, including smart personalization, big data analysis, dynamic pricing, chatbots, and sentiment analysis, contribute to improving marketing performance and enhancing operational efficiency. The study results showed that AI has become a fundamental strategic pillar in reshaping customer experience, enhancing operational efficiency, and increasing customer loyalty. The use of key performance indicators (KPIs) demonstrated how AI applications enhanced Amazon's marketing performance metrics, including conversion rates, delivery times, and advertising effectiveness. Analytical tools such as SWOT analysis and the balanced scorecard were employed to evaluate the strategic impact of AI on marketing performance. The study concluded that integrating AI with marketing strategy enhances organizations’ ability to adapt to rapid market changes and achieve sustainable competitive advantage, provided that ethical and privacy considerations are carefully addressed. Description: el-Bahith Review 2025-12-31T00:00:00Z