العولمة وتوظيف الخطاب المرئي من تحييد الوعي إلى استلاب الهوية

Abstract

The Cultural project of globalization works on the unification of values, perceptions, visions and goals and their standardization. It, then, imposes them on all human societies relying primarily on media and communication means as well as on all what is related to the visual discourse that employs the image to address the world with a universally understood and unified language. This project hides behind its message implicit meanings that allow it to possibly neutralize awareness, and then imposes a project of spoliation on the members of marginal cultures; isolating them from their own cultural space and transforming them to a state other than their original nature