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Title: Le rôle modérateur des caractéristiques sociodémographiques dans l’achat impulsif - Etude quantitative dans la wilaya de Sidi Bel Abbes
Authors: Amel GRAA
Keywords: Impulse Buying
Demographic Factors
Moderator Variable
Impulse Buying Tendency
Issue Date: 2016
Series/Report no.: numéro 16 2016;
Abstract: This study aimed to highlight the moderator role of the demographic factors on the impulse purchase concept. To reach this objective, a quantitative survey is achieved by a sample among visitors of food stores. Following to this empirical study, the results reveal that interrogated consumers have a weak tendency toward impulse buying of food products. The results indicate that age, gender and income are factors, which can mediate the relation between impulse buying behavior and the impulsiveness tendency. This study can help marketers determine the segmentation strategies that affect spontaneous purchases
Description: Revue El Bahith
ISSN: 1112-3613
Appears in Collections:numéro 16 2016 foreign sec

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