The role of innovation in the development of competitive advantage A field study in the civil engineering company Touggourt

Abstract

The aim of this study is to clarify the concept of innovation and point out the factors affecting it, as well as the role of innovation on the growing of competitive advantage in Economic companies. In light of the high competition and the increase of the challenges faced by enterprises, the innovation become an importance subject to drive sustainable growth and survives in the industry, this stady toch the innovation of enrgining civil company.