Please use this identifier to cite or link to this item:
https://dspace.univ-ouargla.dz/jspui/handle/123456789/24809
Title: | Customer relationship management as a tool to Enhace the mental image of the service foundation (case of Mobilis company-Jigel Agency) |
Authors: | زعباط سامي بوقريقة رفيقة |
Keywords: | Customer relationship management mental image Mobilis Corporation (Jijel Agency) |
Issue Date: | 2020 |
Series/Report no.: | numéro 20 2020; |
Abstract: | The goal this study is to explore the role the relationship management with the customer as an instrument to enhance the mental image of the Mobilis company (Jijel Agency), and for this purpose, a three-part research form was designed and distributed to 100 customers in the Mobilis company (Jijel Agency) in a random manner. The results of the study found that there is a effect the relationship management with the customer at the Mobilis company (Jijel Agency) and mental image created by its customers at the level of significance (0.05), Also, Mobilis company (Jijel Agency) realized that the customer is its real capital, and managing the relationship with it well allows it to reduce marketing costs |
Description: | Revue El Bahith |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/24809 |
ISSN: | 2437-0843 |
Appears in Collections: | numéro 20 2020 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.