The Role of the Product Development in Achieving the Customer Relationship Management Objectives

Abstract

Aim’s study Is finding how organizations can developp new products contribute to the creation of value that customers are looking for, which leads to the achievement of satisfaction with the enterprise products and earn their loyalty to her, through the management of its relationship with its customers, and I've been dropping the theoretical study on the institution of Condor for the hardware industry Electronic, which occupies an important position in the Algerian market, in order to determine the extent to which this company was able to develop new products through the management of its relationship with its customers, contribute to the creation of customer value, leading to the achievement of customer satisfaction. In order to test the hypotheses of our research we used a descriptive approach through the style of the case study, we used a different statistical tools available, and finally we came to that product development processes carried out by the institution Condor on their products did not contribute significantly to the achievement of the objectives of the management of the relationship with the customer