التسويق الإلكتروني للكتاب في الجزائر دراسة تقييميه لمواقع الناشرين

Abstract

his study deals with the topic of electronic marketing of the book in Algeria through an evaluation study of Algerian e. sites attempting to identify, on the one side, the main strategies adopted by the publisher to commercialize his/her intellectual production, and on the other side, the weaknesses and strengths related to the sites.

This study begins by defining marketing and its strategies through the concept of the book and its main constituents, in addition to the definition of publishing and its institutions. This study also covers the strategiesadopted in commercializing thebookelectronically via electronic sites, and the main world standards adopted in designing and evaluating the sites in general, and the publishers’ sites in particular, comparing them to other similar world sites, aiming at observing the situation of commercializing the book electronically in Algeria.