Please use this identifier to cite or link to this item:
https://dspace.univ-ouargla.dz/jspui/handle/123456789/6527
Title: | التسويق الإلكتروني للكتاب في الجزائر دراسة تقييميه لمواقع الناشرين |
Authors: | ابراهيم مرزقلال |
Keywords: | E-marketing strategy book publisher evaluation website study Algeria |
Issue Date: | Mar-2014 |
Series/Report no.: | numéro 14 SSH; |
Abstract: | his study deals with the topic of electronic marketing of the book in Algeria through an evaluation study of Algerian e. sites attempting to identify, on the one side, the main strategies adopted by the publisher to commercialize his/her intellectual production, and on the other side, the weaknesses and strengths related to the sites. This study begins by defining marketing and its strategies through the concept of the book and its main constituents, in addition to the definition of publishing and its institutions. This study also covers the strategiesadopted in commercializing thebookelectronically via electronic sites, and the main world standards adopted in designing and evaluating the sites in general, and the publishers’ sites in particular, comparing them to other similar world sites, aiming at observing the situation of commercializing the book electronically in Algeria. |
Description: | Sciences Sociales et Humaines |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/6527 |
ISSN: | 2170-1121 |
Appears in Collections: | numéro 14 SSH 2014 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.