Please use this identifier to cite or link to this item:
https://dspace.univ-ouargla.dz/jspui/handle/123456789/6770
Title: | أثر التحديات البيئية على الأداء التسويقي في المؤسسات الصناعية دراسة حالة لشركة الاسمنت الجزائرية SCIMAT بباتنة |
Authors: | نجوى عبد الصمد إلهام يحياوي |
Keywords: | marketing performance environmental challenges industrial enterprises Algerian cement company |
Issue Date: | Jun-2012 |
Series/Report no.: | numéro 1 2012; |
Abstract: | The aim of this research is to study the environmental challenges and their effect on marketing performance in enterprises, relying on a case study curried out in the Algerian cement company of Batna (scimat). The study came up with many results, the most important of them, is the existence of several environmental challenges that have great effects on marketing performance which are considered as pressures on enterprises and must be reduced. |
Description: | Algerian business performance review |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/6770 |
ISSN: | 1938-2170 |
Appears in Collections: | numéro 01 2012 V1 n1 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.