Creating shared value as a new business model for pharmaceutical companies    Glaxo Smith Kline(GSK) MODEL "

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Title:	Creating shared value as a new business model for pharmaceutical companies Glaxo Smith Kline(GSK) MODEL "
Authors:	Ishak KHERCHI Mohamed FELLAGUE
Keywords:	Shared value Social value Business value business model Glaxo smith Kline
Issue Date:	Dec-2015
Series/Report no.:	Number 03 Déc 2015;
Abstract:	This paper aims to provide shared value as a new business model for pharmaceutical companies to create social and economic value. Based on the dedicative approach we analysed Glaxo smith kline programs that created shared value, we provide new way of doing business for pharmaceutical companies.
Description:	Algerian Review of Economic Development (ARED)
URI:	http://dspace.univ-ouargla.dz/jspui/handle/123456789/10128
ISSN:	5302/2392
Appears in Collections:	Number 03 Déc 2015

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