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https://dspace.univ-ouargla.dz/jspui/handle/123456789/10128
Title: | Creating shared value as a new business model for pharmaceutical companies Glaxo Smith Kline(GSK) MODEL " |
Authors: | Ishak KHERCHI Mohamed FELLAGUE |
Keywords: | Shared value Social value Business value business model Glaxo smith Kline |
Issue Date: | Dec-2015 |
Series/Report no.: | Number 03 Déc 2015; |
Abstract: | This paper aims to provide shared value as a new business model for pharmaceutical companies to create social and economic value. Based on the dedicative approach we analysed Glaxo smith kline programs that created shared value, we provide new way of doing business for pharmaceutical companies. |
Description: | Algerian Review of Economic Development (ARED) |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/10128 |
ISSN: | 5302/2392 |
Appears in Collections: | Number 03 Déc 2015 |
Files in This Item:
File | Description | Size | Format | |
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AERD0312f.pdf | 453,84 kB | Adobe PDF | View/Open |
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