دور الأطراف الخارجية للمسؤولية الاجتماعية في تحقيق الميزة التنافسية دراسة حالة وكالات شركات التأمين في ولاية ورقلة

Abstract

This study aims to elaborate the role of external parties of Social Responsibility (local community, customers, the nature environment) in achieving the competitive advantage of some insurance companies in the Wilaya of Ouargla. In order to do so, the researchers selected a random sample of 60 workers from the population study. A questionnaire of 36 statements has been distributed to them. The collected data was processed by SPSS. The researchers rely on analytical descriptive method in examining their hypotheses. They came up to a group of field conclusions, in order to provide a set of proposals to the agencies for guidance in its attempt to acquire a competitive advantage in the market through the adoption of the concept of social responsibility.