Improve the competitive positioning of Algerian brands through the brand recall approach

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DC Field	Value	Language
dc.contributor.author	الحاج مداح عرايبي	-
dc.contributor.author	هشام مكي	-
dc.date.accessioned	2015-12	-
dc.date.available	2015-12	-
dc.date.issued	2015-12	-
dc.identifier.issn	1938-2170	-
dc.identifier.uri	http://dspace.univ-ouargla.dz/jspui/handle/123456789/10631	-
dc.description	Algerian business performance review	en_US
dc.description.abstract	The study aims tofind a model for improving the competitive positioning of the Algerian brands through improving brand recall by consumers during the purchase. The studyhas been appliedon the cheese market,which knows acompetitionwith the Algerianandforeignbrands. The study sample consists of295consumersfrom the Algerian society. Theresults were analyzedusing theSPSS.19 Program.Based onthe results ofthe current studyand previous studies, we have developed amodel based onfour dimensions through which the Algerian brands are transmitted from the unaware of the brand towards the spontaneous recall of it during the purchase.	en_US
dc.language.iso	other	en_US
dc.relation.ispartofseries	numero 9 2016;	-
dc.subject	competitive positioning	en_US
dc.subject	Algerian brand	en_US
dc.subject	brand recall	en_US
dc.subject	cheese market	en_US
dc.subject	buying decision.	en_US
dc.title	Improve the competitive positioning of Algerian brands through the brand recall approach	en_US
dc.type	Article	en_US
Appears in Collections:	numéro 09 2016 V5 n1

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