“The role of managing the relationship with stakeholders in the achievement of sustainable development dimensions in the economic enterprise “ Empirical Study on the (Groupe ZedPharme)for the pharmaceutical industry, Constantine.

Abstract

The trying to achieve the optimal combination of economic efficiency, social equity and coexistence of environmental in the economic enterprises, is required more attention to the context and the environment in which are working in, and thus led to the expansion of stakeholders circle in the enterprise environment today. So, it has become requires to develop strategies capable of managing the relationship with them and reach the arbitration limits of interest conflict in the work, under the principle of equity and societal response. )Groupe ZedPharme( Accordingly to the above, the present paper seeking to determine the role of managing the relationship with stakeholders to achieve the dimensions of sustainable development at the economic level of the enterprise, through an empirical study on the Groupe ZedPharme for the pharmaceutical industry, Constantine. To achieve the objectives of the study, a questionnaire was developed for the purpose of collecting data from members of the sample, and reached (20) single from population, and they used the Statistical Package for the Social Sciences (SPSS) to analyze the data of questionnaire, based on multiple regression and other statistical measures, the study concluded that: • There is a statistically significant role to manage the relationship with the major stakeholders in the activation of the dimensions of sustainable development in the enterprise researched; • There is no statistically significant role to manage the relationship with secondary stakeholders in the activation of the dimensions of sustainable development in the enterprise researched;