The Importance of Using Grammatical Cohesion in Writing Business Letters “The case of First-year Master Students of Marketing at University of Ghardaia”

Abstract

This study aims at showing to what extent the use of grammatical cohesive devices has an important role in writing a business letter. Thus, it is hypothesized that the appropriate use of grammatical cohesion devices may enhance the students in writing business letter, particularly application one. The hypothesis is evaluated by a descriptive study inferred from the results of the students’ test. This test is given to 30 students of first year master of Marketing class at Ghardaia University. The results obtained corroborate the hypothesis that grammatical cohesion may enhance the learners of Marketing in their writing, if its devices are used correctly or appropriately.