تأثير أساليب ترقية المبيعات على السلوك الشرائي للمستهلك النهائي لخدمات مؤسسة اتصالات الجزائر للهاتف النقال موبيليس - دراسة حالة طلبة جامعة ورقلة –

Abstract

This study aims to find out the impact of the use of sales on the decision of purchasing the final consumer upgrade methods, on the grounds that the sales upgrade is a promotional mix elements and which is of great importance for the institutions, because of its active role in swaying urged consumers to make the purchase for enterprise products, especially since the consumer is the main axis of each marketing process, so it has to be on the institutions that are interested to study it to find out their needs and requirements and work to satisfy by offering products compatible with it, and this study shows that the ultimate consumer is influenced by a range of factors that will guide his buying decision, And which ones marketing elements such as promotion, And in particular the sales which works to create demand has upgraded. Through the field study that was performed to investigate the effect of sales used by Mobilis Foundation in influencing the purchasing behavior of consumers upgraded methods, and as a sample for the study was selected number of university students Ouargla state, estimated at 180 person, The study found the presence of a strong positive relationship between upgraded sales and purchasing behavior of the final consumer of the students and the University of Ouargla methods, as no significant differences between the sales upgraded the purchasing behavior of the final consumer for students of the Ouargla University methods differences.