Please use this identifier to cite or link to this item: https://dspace.univ-ouargla.dz/jspui/handle/123456789/15264
Title: آليات التحليل السيميولوجي للخطاب الاشهاري التلفزيوني ...من التمثيل إلى التأويل
Authors: شايب نبيل
Keywords: semiology
Advertising discourse
Significance
Interpretation
Issue Date: Sep-2017
Series/Report no.: numéro 30 SSH;
Abstract: The importance of addressing representations Iconic in television advertising from an implicit angle tag allows diving at the core of this art and the depth of the symbolic intent friction particularities Tag and then know the relationship between brands and from there approach the meaning of discourse in the semantic field that fused the data of several contribute in one way or another in the formation of the symbolic dimension of her, what would make it a private semiotic structure delves into this importance when questioning the various functions produced by the contents of the fact that the advertising spots employed allow a symbolic representation
Description: Revue des Sciences Sociales et Humaines
URI: http://dspace.univ-ouargla.dz/jspui/handle/123456789/15264
ISSN: 2170-1121
Appears in Collections:numéro 30 SSH 2017

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