Pour une lecture sémiotique de l’image :Cas d’un encart publicitaire et d’un tableau de Baya Mahieddine « Communiquer par l’image va nécessairement stimuler de la part du spectateur un type d’attente spécifique et différent de celui que stimule un message verbal »1

Abstract

Since it is often said that a picture is worth a thousand words, it is permissible to interpret it as a visual document. This later, according to the design of Plato or that of Michel Tardy, is considered as everything with a global meaning and seeking to be received by construction or by convention. As a set of signs, the image dictates an interpretative act that must be done in the same way as that granted to a written document. How we read, therefore, an image that it is advertising or a pictorial work? What approach (es) to adopt and how to speak the iconic language?