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Title: The Yield Management In The Airline Company
Authors: ريم خليفة
محمد حمزة بن قرينة
Keywords: yield management
Airlines industries
occupation seats
varying pricing policy
allocation of seats
Issue Date: Dec-2017
Series/Report no.: numero 12 2017;
Abstract: By its process, yield management works on better management to the company capacities according to the demand, where it used different pricing strategies, based on the activity information and customers’ characteristics. In the airline industry, Yield Management used varying pricing, overbooking and seats allocation to manage its flights, by according the capacities to the dynamic demand. Its practices based on maximize the number of seats in each flight. Like any tool, yield management has effects on the company's performance and its customers’ relationship, that are disappear under the positive impact in maximize the revenue.
Description: Algerian business performance review
ISSN: 1938-2170
Appears in Collections:numéro 12 2017 V6 n2

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