Value creation and Economy of intangible Assets

Abstract

The main contribution for the value creation concept in the financial theory is to determine a strategic approach based on the consistency between the shareholder value and the competitive advantage. The strategies affecting company growth create value when they generate high synergies, and when all combined with the intangible assets. The different models for assessing value creation share one basic hypothesis: the company’s valorisation remains subject to the existence of favourable future prospects. These prospects determined by the long-term cash flow and decreasing the cost of capital to maximize shareholder wealth, which is the economic objective of the company.