دور الإعلان في ترويج الخدمة -دراسة حالة مؤسسة موبيليس ورقلة

Abstract

This study aimed to find out the role of advertising in the promotion of the service, because it is the latter and effective means used by the organization to contact their customers, represented members of the sample in the mobile customer Foundation Mobliss Ouargla, has been selected sample randomly while the use of the questionnaire as a tool for data collection was distributed (100) questionnaire, we have used the descriptive analytical method to test hypotheses using the mainland(spss) The study found that the institution Mobliss use all elements of promotional mix heavily varying but focused use on advertising in all its means (TV, posters, advertising, messages SMS) primarily with Tsgelina weak interest in the rest of the elements of promotional mix, while the announcement affects the promotion of service tohave a role in attracting customers