اثر التسويق الدولي في ترقية صادرات المؤسسات الصغيرة والمتوسطة دراسة ميدانية لعينة من المؤسسات الصغيرة والمتوسطة المصدرة في الجزائر

Abstract

Besides Algeria 's quest to achieve a non-traditional export economy in light of global economic changes, seeks to boost exports. In order that the State has introduced a number of incentives in order to achieve this, and the top of those incentives is to strengthen small and medium enterprises on the grounds that these institutions have become the backbone of the economy, the alternative to be input to push exports outside the hydrocarbon sector. Therefore, we will try to assess this experience through knowledge of the understanding of small and medium enterprises under the study of the concept of international marketing and analyze its relationship to the development of exports. We will rely on the analysis of the results of a questionnaire was prepared and distributed to a sample of small and medium enterprises exported in Algeria.