L’impact du modèle d’affaires électroniques sur la compétitivité de l’entreprise

Abstract

The concept of e-business model is presented as a tool of strategy’s reconfiguration; it is a model where the company operationalize its strategy in order to create a value to its customers, then to distribute this value in web sites and web-stores To face the pressure of the competition of the e-market, the company invests a lot in its business model because it makes company’s strategy operational and in a same time improves its competitiveness. For this reason, the company innovates perpetually by improving its value relatively to others actual or potential competitors