Chaines de valeur et stratégies de concurrence sur l’industrie automobile

Abstract

The value chain is a tool allows to rival most value-crating activities and specially activities for which the company is more successful than his competitors more successful thanthe market on all the activities of the value chain. The problem is consequently the following one: “what is the spatial configuration of this industry?” In this context, these last twenty years were marked by a deep change of the world automobile geography. To answer the problem, the analysis of the offer is carried out starting from an analysis of the chain of value introduced by M. PORTER, makes it possible to identify the concurrent elementary activities with the production of vehicle. It results from this same point of view an important modification leading for the horizontalisation to the verticalisation for the automobile organizations. That enabled us to show that is the whole of the automobile sector, which through a fragmentation of the productive process. From these conclusions, the installation of a strategic reflection on the resources of creation of value and performance in the manufacturers can be useful while making it possible to define the elements which one wishes his suppliers and customers perceive. Later research should make it possible to identify other factors use ful for the strategies of competition and the chains of values.