الشرطة الجزائرية عبر الفيسبوك: استراتيجيات العرض والتفاعل

Abstract

This study aims at examining the daily uses of the official page of "the Algerian general directorate of national security" on Facebook through the reliance on content analysis of posts and comments that have been shared on its page from the time period of August, 1st 2016 till the 31st of the same month. The study discusses the sorts of information being sent to the public in addition to the latter's response to the content of this various posts. The study concludes that the general directorate of national security uses its facebook page for informative purposes only. Therefore, the communication strategy is based on the building and monitoring of a positive stereotype instead of making interactive relationships with the members of the Algerian society. As far as the audience interaction, that is, the followers; the study has revealed that there is a masculine dominance on a variety of discussions results of the shared posts. Moreover, it is has been noted that the audience uses fake names due to the spread of mutual censorship. The study confirms as well that the interactive audience on the page relies of the "comments" sphere to present the self-emotional instead of that of rationality.