Please use this identifier to cite or link to this item: https://dspace.univ-ouargla.dz/jspui/handle/123456789/22565
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dc.contributor.authorخديجة قطاي-
dc.contributor.authorرشيد مناصرية-
dc.date.accessioned2020-01-08T11:51:46Z-
dc.date.available2020-01-08T11:51:46Z-
dc.date.issued2019-12-31-
dc.identifier.issn5302/2392-
dc.identifier.urihttp://dspace.univ-ouargla.dz/jspui/handle/123456789/22565-
dc.descriptionAlgerian Review of Economic Development ( ARED )en_US
dc.description.abstractThis study aims to test the relationship between customer knowledge management and customer orientation in terms of the direct impact of customer knowledge management on customer orientation as well as the intermediary role of customer knowledge management between commercial agencies and customer orientation. Where (40) questionnaires were distributed to managers and heads of departments working in commercial agencies through a sample intended in five agencies. The research hypotheses were tested using a simple regression model and multiple regression to verify direct impact, and path analysis using the Amos Ver program supported by the Statistical Package for Social Sciences (SPSS). The results of the study showed a high moral impact on the orientation of customers by knowledge of the customer, the results also confirmed that there is a role of management of customer knowledge as an intermediary variable between the commercial agencies and customer orientation in the telecommunications company Algeria (Ouargla).en_US
dc.language.isootheren_US
dc.relation.ispartofseriesV6 N2 /Dec 2019 (11);-
dc.subjectCustomer orientationen_US
dc.subjectCustomer orientationen_US
dc.subjectCommercial agenciesen_US
dc.titleThe Effect of Customer Knowledge Management on Customer Orientation in the Telecom Company of Algeria (Ouargla)en_US
dc.typeArticleen_US
Appears in Collections:Number 11 Déc 2019 / V 6 N 2

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