Please use this identifier to cite or link to this item:
https://dspace.univ-ouargla.dz/jspui/handle/123456789/22957
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | NADJET CHANOUNE | - |
dc.contributor.author | Moussa BOUKRIF | - |
dc.contributor.author | Abdelouahab MAKHLOUFI | - |
dc.date.accessioned | 2020-02-04T08:43:04Z | - |
dc.date.available | 2020-02-04T08:43:04Z | - |
dc.date.issued | 2018-12-31 | - |
dc.identifier.issn | 1938-2170 | - |
dc.identifier.uri | http://dspace.univ-ouargla.dz/jspui/handle/123456789/22957 | - |
dc.description | Algerian business performance review | en_US |
dc.description.abstract | Starting from the fact that Algerians company’s use e-mail marketing in their marketing strategies, a qualitative study was carried out at some e-commerce sites in Algeria. The objective of this study is to describe the current situation of the use of e-mail marketing and to highlight the future prospects of its development and evolution. This tool of direct marketing and digital marketing has proved its effectiveness as a communicative weapon par excellence | en_US |
dc.language.iso | fr | en_US |
dc.relation.ispartofseries | numéro 14 2018; | - |
dc.subject | e-mailing marketing online sales | en_US |
dc.subject | development of e-mailing marketing in Algeria | en_US |
dc.subject | Development of e-mail marketing | en_US |
dc.subject | and Customer relationship management by e-mail | en_US |
dc.title | L’usage d’e-mailing marketing en Algérie Etude de cas des sites de e-commerce | en_US |
dc.type | Article | en_US |
Appears in Collections: | numéro 14 2018 V7 n2 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.