تلقي الرسائل الإعلامية

Abstract

Although "reception" has often been taken into consideration in the context of interaction with the old media, the study of reception and analyzing acts should continue to be an important and central theme in media studies, an issue that seems neglected in the use of social networks as "a model of new media" What is confined to a single segment of the homogeneous characteristics and interactions, or simply ignore its members as they interact within unstable virtual communities, Perhaps one of the most important challenges for the study of "new media" technologies is the overlap and opacity between production and consumption (the individual may be the producer of a message and the consumer of another) Reception and use (the individual may be a user of the device/service and the recipient of the messages they provide at the same time). So we can not think that media users are just "viewers" for example, even if we refer to active viewing that can not adequately describe what users are doing with new media. In this context, we will try to clarify the relationship between users of social networks and reception media messages as an act and an activity that must be studied while adjusting the concepts associated with them, moving from their relationship to the traditional media to their relationship with the new media.