The impact of traineeships on Corporate Social Responsibility: The mediating role of perceived corporate reputation (a case study of Sonelgaz laghouat, Algeria)

Abstract

This study aims to investigate the impact of the traineeships (TSP) provided by companies on their Corporate Social Responsibility (CSR) through the mediation of corporate reputation (PCR). This study measures Algerian city of Laghouat citizens' perception regarding Traineeships, corporate reputation and Social Responsibility of Sonelgaz company. A path analysis of data collected from seventy citizens and analyzed using SMAT PLS3 indicates that (TSP) have an indirect impact on (CSR), the (PCR) has a full mediation role between (TSP) and (CSR). Findings show the importance of traineeships in enhancing the corporation's reputation, which improves its social responsibility from the community's perspective. The results indicate that Sonelgaz should emphasize greater attention to its public relations communication plan by including Traineeships.