Please use this identifier to cite or link to this item:
https://dspace.univ-ouargla.dz/jspui/handle/123456789/29481
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | خولة قريشي | - |
dc.contributor.author | عبد الرزاق مولاي لخضر | - |
dc.contributor.author | عبد الحق بن تفات | - |
dc.date.accessioned | 2022-06-08T10:20:30Z | - |
dc.date.available | 2022-06-08T10:20:30Z | - |
dc.date.issued | 2022-06-01 | - |
dc.identifier.issn | 2392-5302 | - |
dc.identifier.uri | https://dspace.univ-ouargla.dz/jspui/handle/123456789/29481 | - |
dc.description | Algerian Review of Economic Development | en_US |
dc.description.abstract | This research work's aim is to identify the effect of Facebook advertising on to tourist agencies consumer attitudes. For this research an online questionnaire has been set up on the Google Forms website, and from there sent to Facebook pages where it has reached the overall number of 211 candidates in the online questionnaire, using in said questionnaire a descriptive analytical method with the assistance of the "SPSS V22" program. The main results regarding the research go as follow The most important influence in the direction of the consumer from the ad dimensions of Facebook is the richness of it's informations. | en_US |
dc.language.iso | other | en_US |
dc.relation.ispartofseries | Number 16 June 2022/ V 9 N 1; | - |
dc.subject | Social media | en_US |
dc.subject | Digital advertising | en_US |
dc.subject | Interactivity | en_US |
dc.subject | consumer attitudes | en_US |
dc.subject | tourist agencies | en_US |
dc.title | THE IMPACT OF SOCIAL MEDIA ADVERTISING ON ALGERIAN CONSUMER ATTITUDES | en_US |
dc.title.alternative | A SAMPLE OF TOURISM AGENCIES CLIENTS IN ALGERIA | en_US |
dc.type | Article | en_US |
Appears in Collections: | Number 16 June 2022/ V 9 N 1 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.