Analysis Of The E-marketing Reality In Algerian Banks During The Period ( 2021-2022): Bank For Agriculture And Rural Development Tiaret – As Model -

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DC Field	Value	Language
dc.contributor.author	Midoun Sissani	-
dc.date.accessioned	2023-01-15T09:25:19Z	-
dc.date.available	2023-01-15T09:25:19Z	-
dc.date.issued	2022-12-31	-
dc.identifier.issn	2392-5302	-
dc.identifier.uri	https://dspace.univ-ouargla.dz/jspui/handle/123456789/31733	-
dc.description	المجلة الجزائرية للتنمية الإقتصادية	en_US
dc.description.abstract	This study aims to shed light on e-marketing and its importance in economic institutions as a modern tool that allows the optimal use of digital technologies and information to determine the needs of target markets and provide goods and services to customers. And through the field study at the Bank of Agriculture and Local Development of Tiaret Agency, we found that the value of the regression coefficient amounted to B = (0.574)), which is less than (0.05), and the coefficient of interpretation reached R²= (0.318), meaning that e-marketing has a role in enhancing competitive advantage by (31.8%)	en_US
dc.language.iso	en	en_US
dc.relation.ispartofseries	Volume 9, Numéro 2 2022;	-
dc.subject	E-marketing	en_US
dc.subject	competitive advantage	en_US
dc.subject	electronic pricing	en_US
dc.title	Analysis Of The E-marketing Reality In Algerian Banks During The Period ( 2021-2022): Bank For Agriculture And Rural Development Tiaret – As Model -	en_US
dc.type	Article	en_US
Appears in Collections:	Number 17 Dec 2022/ V 9 N 2

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