The Role of Knowledge Product Marketing in University Incubators for Start-up Creation

Abstract

This research paper explores the role of knowledge product marketing within university incubators, focusing on their impact on start-up creation. It examines the research problem, objectives, and the potential context of incubators in Ouargla, Ghardaïa, and El Oued. Through a qualitative case study approach, data from interviews and documents will be analyzed to understand marketing strategies and their effects on start-ups. The findings will provide insights into the challenges faced by incubators and the implications for future research