أثر التحديات البيئية على الأداء التسويقي في المؤسسات الصناعية دراسة حالة لشركة الاسمنت الجزائرية SCIMAT بباتنة

Please use this identifier to cite or link to this item: https://dspace.univ-ouargla.dz/jspui/handle/123456789/6770

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DC Field	Value	Language
dc.contributor.author	نجوى عبد الصمد	-
dc.contributor.author	إلهام يحياوي	-
dc.date.accessioned	2012-06	-
dc.date.available	2012-06	-
dc.date.issued	2012-06	-
dc.identifier.issn	1938-2170	-
dc.identifier.uri	http://dspace.univ-ouargla.dz/jspui/handle/123456789/6770	-
dc.description	Algerian business performance review	en_US
dc.description.abstract	The aim of this research is to study the environmental challenges and their effect on marketing performance in enterprises, relying on a case study curried out in the Algerian cement company of Batna (scimat). The study came up with many results, the most important of them, is the existence of several environmental challenges that have great effects on marketing performance which are considered as pressures on enterprises and must be reduced.	en_US
dc.language.iso	other	en_US
dc.relation.ispartofseries	numéro 1 2012;	-
dc.subject	marketing performance	en_US
dc.subject	environmental challenges	en_US
dc.subject	industrial enterprises	en_US
dc.subject	Algerian cement company	en_US
dc.title	أثر التحديات البيئية على الأداء التسويقي في المؤسسات الصناعية دراسة حالة لشركة الاسمنت الجزائرية SCIMAT بباتنة	en_US
dc.type	Article	en_US
Appears in Collections:	numéro 01 2012 V1 n1

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