The impact of changing the image and brand name consumer behavior - The case of the brand Ooredoo -(Read the opinions of a sample of the mobile phone's customers Ooredoo -Ouargla-)

Abstract

This study aims to provide a reading of the effect of changing the image and brand name on the behavior of consumers Ooredoo Foundation products for mobile communications, as well as to identify and recognize the most important effects that may result from this changing, and what is the consumer's opinion and the extent of acceptance of these circumstances the new mark. For the purpose of achieving the study's objectives, the researcher design and distribution form's questions related to the topic of research, which included 15 paragraphs about the new brand Ooredoo and her old mark, in order to collect and analyze data and test hypotheses by using the Statistical Package for Social Sciences (spss), the study sample consisted of (416) dealer for products and Ooredoo brand services, also has been used several statistical methods to achieve the study's objectives, where it was found that changing the name and brand image affects consumer's behavior.