The Impact of Applied Intellectual Capital Strategy on Improving Human Resource Efficiency – An Empirical Study of Ain Shams University –

Abstract

This research deals with the issue of Intellectual Capital Management and its relationship capabilities competitiveness of governmental universities, where this study seeks to identify the dimensions and the various aspects of intellectual capital. Furthermore, its role in achieving the survival and organizations growth of modern education based on knowledge and technology. Moreover, the study aims to put a proposed framework for the management and development of intellectual assets availability for contributing to the development of intellectual and creative capacity which needs to the human element of these organizations. The research problem lies in an attempt to answer the following questions: First, what is the role of intellectual capital management and from the human capital in improving the performance of human resources particularly at the Ain Shams University, and in governmental universities in general? And secondly, is there a relationship between each component of intellectual capital and improve the performance of human resources to achieve customer satisfaction for educational services rendered? The study relies on descriptive analytical approach to reach specific goals which were built to combine theoretical and the field study. The results supported that there is a strong positive relationship between the independent variables representing different dimensions of intellectual capital (human capital – structural capital - relationship capital), and the dependent variable represented in the performance level of human resources at Ain Shams University. Otherwise, the impact due to human capital and relational capital which reflects the need to pay attention to the development of institutional performance.