Please use this identifier to cite or link to this item: https://dspace.univ-ouargla.dz/jspui/handle/123456789/8907
Title: La gestion de la relation client dans les banques: un outil de fidélisation du client The customer relationship management in banks: a customer loyalty tool
Authors: Leila CHAREF
Keywords: Bank,
Customer
relationship marketing
customer relationship management
satisfaction
trust
loyalty
G21, M31
Issue Date: 2015
Series/Report no.: Number 15 2015 Foreign Sec;
Abstract: In front of an arduous competition, and a more informed and demanding customers, banks now have one goal in mind; maintain their market share, and especially their customers share. To achieve their goal, banks must implement a customer relationship management strategy. Thus, this article aims to shed light on the importance of customer relationship management in banks, in order to better know their customers, satisfy their needs, and make of them loyal customers while increasing their profitabilities
Description: Revue El Bahith
URI: http://dspace.univ-ouargla.dz/jspui/handle/123456789/8907
ISSN: 1112-3613
Appears in Collections:numéro 15 2015 foreign sec

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