Environmental impact analysis as a mechanism of business intelligencein building competitive advantage for economic enterprise , A field study of a group of national small and medium enterprises ( Bordj Bou Arreridjand Sétif)

Abstract

The economic companies face fierce competitiveness arrange for: opening up to global markets, trade liberalization and information explosion ... This competitiveness has made the companies in a position to defend its position, in order to survive and excel. This act requires mechanisms and tools to premeditate sudden external changes and try to identify them and deal with them either the opportunities or threats, to earn strong competitive advantage an reinforce it. This study aims to clarify the relation between environmental analysis and competitive advantage, to show the position of managers from environmental analysis and their realization about the importance of environmental analysis in creating and developing the competitive advantage. Through the study of a group of national SME in the states of Bordj Bou Arreridj and Setif, we reached that these companies considered that the environmental analysis has a big role in strengthening its competitive advantages. In addition, shown that these companies know their strengths and weaknesses, and work on investigating its external environment in order to strengthen their competitive advantages