Evaluating Arabic Translation of Marketed Canned Food Labels in Algeria case study: Touggourt & Ouargla

Abstract

Translating canned food products is a fundamental tool for the wide spread and availability of the products. It is an essential method for canned food companies to market their products and inform no native speakers consumers about the product. This study aimed at evaluating the translation strategies used in translating labels from Arabic language into English language in addition to the linguistic and cultural complexities faced the translator through the process. This work attempted to shed light on translation strategies used to translate more than ten canned food labels taken from various stores in Ouargla & Touggourt. Moreover, the study focused on what could be suggested to help translators improve the translations to reach an accurate translation of canned food labels in Algeria from Arabic into English.