Please use this identifier to cite or link to this item:
https://dspace.univ-ouargla.dz/jspui/handle/123456789/10631
Title: | Improve the competitive positioning of Algerian brands through the brand recall approach |
Authors: | الحاج مداح عرايبي هشام مكي |
Keywords: | competitive positioning Algerian brand brand recall cheese market buying decision. |
Issue Date: | Dec-2015 |
Series/Report no.: | numero 9 2016; |
Abstract: | The study aims tofind a model for improving the competitive positioning of the Algerian brands through improving brand recall by consumers during the purchase. The studyhas been appliedon the cheese market,which knows acompetitionwith the Algerianandforeignbrands. The study sample consists of295consumersfrom the Algerian society. Theresults were analyzedusing theSPSS.19 Program.Based onthe results ofthe current studyand previous studies, we have developed amodel based onfour dimensions through which the Algerian brands are transmitted from the unaware of the brand towards the spontaneous recall of it during the purchase. |
Description: | Algerian business performance review |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/10631 |
ISSN: | 1938-2170 |
Appears in Collections: | numéro 09 2016 V5 n1 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
ABPR09A03.pdf | 832,88 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.