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Title: | Pour une lecture sémiotique de l’image :Cas d’un encart publicitaire et d’un tableau de Baya Mahieddine « Communiquer par l’image va nécessairement stimuler de la part du spectateur un type d’attente spécifique et différent de celui que stimule un message verbal »1 |
Authors: | ABOUTALEB Khadidja BOUARI Halima |
Keywords: | visual material advertising insert semiotics of image visual semiotics multi code discourse interpretation |
Issue Date: | Dec-2017 |
Series/Report no.: | numéro 29 Déc 2017; |
Abstract: | Since it is often said that a picture is worth a thousand words, it is permissible to interpret it as a visual document. This later, according to the design of Plato or that of Michel Tardy, is considered as everything with a global meaning and seeking to be received by construction or by convention. As a set of signs, the image dictates an interpretative act that must be done in the same way as that granted to a written document. How we read, therefore, an image that it is advertising or a pictorial work? What approach (es) to adopt and how to speak the iconic language? |
Description: | Revue Al Athar |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/16071 |
ISSN: | 1112-3672 |
Appears in Collections: | numéro 29 2017 |
Files in This Item:
File | Description | Size | Format | |
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T2901F.pdf | 346,45 kB | Adobe PDF | View/Open |
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