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https://dspace.univ-ouargla.dz/jspui/handle/123456789/16171
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DC Field | Value | Language |
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dc.contributor.author | أسماء يوسف | - |
dc.contributor.author | غريب بولرباح | - |
dc.date.accessioned | 2017-12 | - |
dc.date.available | 2017-12 | - |
dc.date.issued | 2017-12 | - |
dc.identifier.issn | 1938-2170 | - |
dc.identifier.uri | http://dspace.univ-ouargla.dz/jspui/handle/123456789/16171 | - |
dc.description | Algerian business performance review | en_US |
dc.description.abstract | This study aims to identify the impact of customer satisfaction, as a variable mediator, in the relationship between CSR and customer loyalty in Mobilis Company of the Wilaya of Ouargla. In order to achieve the aims of this study, we have conceived a questionnaire, which has been given out to Non- random sample made of 442 customers. We used structural equation modeling through AMOS.v23 and SPSS.v23. The main results of the study showed that a significant statistical impact of CSR on customer loyalty in Mobilis Company is the presence of customer satisfaction as a mediator variable. | en_US |
dc.language.iso | other | en_US |
dc.relation.ispartofseries | numero 12 2017; | - |
dc.subject | corporate social responsibility (CSR) | en_US |
dc.subject | customer satisfaction | en_US |
dc.subject | customer loyalty | en_US |
dc.title | A proposed model for Customer satisfaction as a mediator in the relationship between corporate social responsibility and customer loyalty in mobile phone company Mobilis-Ouargla | en_US |
dc.type | Article | en_US |
Appears in Collections: | numéro 12 2017 V6 n2 |
Files in This Item:
File | Description | Size | Format | |
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ABPR_12_A05.pdf | 282,6 kB | Adobe PDF | View/Open |
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