A proposed model for Customer satisfaction as a mediator in the relationship between corporate social responsibility and customer loyalty in mobile phone company Mobilis-Ouargla

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DC Field	Value	Language
dc.contributor.author	أسماء يوسف	-
dc.contributor.author	غريب بولرباح	-
dc.date.accessioned	2017-12	-
dc.date.available	2017-12	-
dc.date.issued	2017-12	-
dc.identifier.issn	1938-2170	-
dc.identifier.uri	http://dspace.univ-ouargla.dz/jspui/handle/123456789/16171	-
dc.description	Algerian business performance review	en_US
dc.description.abstract	This study aims to identify the impact of customer satisfaction, as a variable mediator, in the relationship between CSR and customer loyalty in Mobilis Company of the Wilaya of Ouargla. In order to achieve the aims of this study, we have conceived a questionnaire, which has been given out to Non- random sample made of 442 customers. We used structural equation modeling through AMOS.v23 and SPSS.v23. The main results of the study showed that a significant statistical impact of CSR on customer loyalty in Mobilis Company is the presence of customer satisfaction as a mediator variable.	en_US
dc.language.iso	other	en_US
dc.relation.ispartofseries	numero 12 2017;	-
dc.subject	corporate social responsibility (CSR)	en_US
dc.subject	customer satisfaction	en_US
dc.subject	customer loyalty	en_US
dc.title	A proposed model for Customer satisfaction as a mediator in the relationship between corporate social responsibility and customer loyalty in mobile phone company Mobilis-Ouargla	en_US
dc.type	Article	en_US
Appears in Collections:	numéro 12 2017 V6 n2

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